We begin this tale the way all financial tragedy begins:
With curiosity, false confidence, and $100.
🚑 Chapter 1: “Cool Idea, What Could Go Wrong?”
On May 4, 2023, I tossed my usual micro-bet—$100—on something that sounded great:
A company that sends mobile diagnostic machines to patients.
No need for hospitals. Healthcare-on-wheels.
Totally the future, right?
So I bought 2 shares of Modivcare Inc. (MODV) at $60.205 each, for a total of $120.41.
Flash forward to today:
Each share is worth $3.11.
My $120 is now worth $6.22.
That’s a –94.8% loss.
In stock terms, we call this “catastrophic.”
In gambler terms, we call it “the warm-up.”
🧠 Chapter 2: “Now Let’s Put Real Money Into It!”
In what can only be described as a head injury, I decided one tanking position wasn’t enough.
So on June 30, 2023, I did the unthinkable:
I bought 30 more shares of MODV at $46.43 each, spending $1,392.81.
Today those shares are worth $93.30 total.
That’s a –93.3% loss, or –$1,299.51 in cold, clear, unforgiving dollars.
Let me pause here.
This wasn’t averaging down. This was averaging disaster.
🧼 Chapter 3: “Maybe I Can Get Even?”
The delusion deepens.
On August 4, 2023, I convinced myself this was a bargain.
Bought 10 shares at $33.03, for $330.30.
Today those shares are worth $31.10.
Down –90.6%, or –$299.20.
At this point, I’d spent over $1,800 trying to rescue a $100 idea that clearly didn’t want to be rescued.
🪦 Chapter 4: “The Worst Bargain Yet”
Why stop now?
On November 21, 2024, I went in again.
Bought 20 shares at $16.979, costing $339.58.
Today? Worth $62.20. Down –81.7%. Another –$277.38 vanished.
By this point, Modivcare owed me money emotionally, not just financially.
☀️ Chapter 5: Redemption-ish
Then, miraculously—finally—I got a trade right.
On May 16, 2025, I bought 200 shares of MODV at $0.935 each, spending just $186.99.
Today those are worth $3.11 each, for a total of $622.
That’s a +232% gain, or + $435 on the final trade.
At last: a green number.
A bright dot of hope.
A victory.
Unfortunately, it’s also peanuts compared to the $2,275+ I’ve already incinerated.
💀 Final Tally
| Trade Date | Shares | Price Paid | Cost | Value Now | Gain/Loss | % Return |
|---|---|---|---|---|---|---|
| 05/04/2023 | 2 | $60.205 | $120.41 | $6.22 | –$114.19 | –94.83% |
| 06/30/2023 | 30 | $46.43 | $1,392.81 | $93.30 | –$1,299.51 | –93.30% |
| 08/04/2023 | 10 | $33.03 | $330.30 | $31.10 | –$299.20 | –90.58% |
| 11/21/2024 | 20 | $16.979 | $339.58 | $62.20 | –$277.38 | –81.68% |
| 05/16/2025 | 200 | $0.935 | $186.99 | $622.00 | +$435.01 | +232.59% |
Net Total: –$1,555.27
% Return: –78% on the full position
I paid Modivcare’s tuition.
They owe me a diagnostic van with my name on it.
So… What Happened?
Modivcare (MODV) once looked like a clever healthcare disruptor:
- Non-emergency medical transport
- Mobile diagnostics
- Home-based care
What they turned out to be was a low-margin logistics company with rising debt, regulatory risk, and an inability to scale profitably.
The market figured it out way before I did.
The share price reflected it. I just… didn’t.
They lost money every quarter. Management changed. Debt ballooned.
By the time the share price hit $1, even the janitor was selling.
TL;DR
- I bought MODV five separate times.
- Got wiped out four times.
- Finally made a small gain on a 200-share penny-trade.
- Still down over $1,500.
- But at least I now own a small symbolic stake in America’s most humbling healthcare company.
Moral of the story?
Don’t double down on bad ideas.
Or do. Just be funny about it later.
BUY, SELL, KEEP 
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