All because I followed a simple rule.

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On February 15, 2024, I did something unremarkable:
I bought 4 shares of Roblox (NASDAQ: RBLX) for $43.17 each.
A grand total of $172.68.

At the time, it felt like a strange half-gamble, half-shrug.
The stock had been bleeding for over a year, analysts were yawning, and nobody on CNBC could say the word metaverse without rolling their eyes.

So, naturally—I bought it.

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The Trade That Grew Up

Fast forward to today—Roblox is suddenly respectable again.

The price is over $116 per share, and I just sold 1.5 shares for a tidy $174.

Let’s do some lazy math together:

• What I put in: $172.68
• What I just took out: $174.00
• What I still hold: 2.5 shares of Roblox, now completely free

That’s right. The original money is back in my pocket, and the rest is house money.

Thank you, Roblox Corporation. You’ve earned yourself a place on my personal Wall of Weirdly Successful Trades.

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What Even Is Roblox?

In case you haven’t been paying attention since the “metaverse” bubble burst:
Roblox is a digital universe where people, mostly younger users, create and play games. It’s kind of like YouTube for 3D worlds—except the users build everything.

Roblox Corporation (RBLX) makes money through a virtual currency called Robux, which players buy with real cash and spend in-game on accessories, experiences, and other user-generated magic.

But that’s just the surface. In the past year, Roblox has been quietly leveling up from a niche kids’ platform to a broad immersive platform for:

• Older users (17+ is now their fastest-growing segment)
• Brands (Nike, Spotify, and others are building on Roblox)
• Developers (who are increasingly seeing it as a serious monetization tool)

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Why Roblox (RBLX) Took Off in 2025

When I bought it in early 2024, Roblox was in Wall Street’s penalty box. It was too expensive for value people, too risky for growth people, and too boring for meme traders.

But since then, several things happened:

🧠 1. User Growth Turned the Corner

Daily Active Users (DAUs) kept climbing—especially in the older demographics. Turns out, teens don’t just age out of Roblox… they start spending more.

💼 2. The Business Actually Grew Up

• Bookings beat expectations quarter after quarter
• Operating expenses came down
• The company shifted toward profitability without killing growth

📊 3. Wall Street Noticed

Analysts who’d left Roblox for dead quietly started upgrading the stock. Price targets crept upward. Institutions began showing up again.

🎮 4. Developers Got Paid

Roblox improved its creator tools, added generative AI features, and boosted payouts. More good games → more users → more revenue → more Robux spent → more creators.

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Why I Sold (Some)

So why sell at all?

Because I have a system.
And it’s called:

👉 The “Double Up, Free Stock” Strategy

It’s simple:

When your position more than doubles, sell enough to recover your original capital.
Keep the rest. It’s free. You’ve already won.

I didn’t even need to sell half. Just 1.5 out of 4 shares at $116 covered my entire $172.68 investment from February.

Now I hold 2.5 shares of Roblox Corp. at a $0 cost basis. No risk, no stress, just upside.

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Why This Works

This strategy may sound silly—after all, who gets excited about 4 shares? But that’s the point.

• Small bets can compound into huge outcomes.
  If RBLX runs to $200, my “free” shares start looking pretty powerful.
• You don’t need to predict the top.
  I didn’t try. I followed the math, got my money back, and now I’m just along for the ride.
• The psychology flips completely.
  Once I’ve recovered my capital, I no longer care if it drops 30%. It’s no longer money—it’s momentum.

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So What Now?

I’m holding the rest of my 2.5 shares of Roblox (RBLX) like a digital badge of honor.

Maybe it triples. Maybe it drifts sideways. Maybe Apple buys it and rebrands it “iVerse.”

Doesn’t matter. I’ve already won.

And that’s what makes this strategy so fun: I get to make bold bets with small amounts, follow a clear exit rule, and stack “free shares” over time like strange collectibles.

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TL;DR (Too Long; Didn’t Read):

• Bought 4 shares of RBLX at $43.17 = $172.68
• Sold 1.5 shares at $116 = $174
• Still holding 2.5 shares with $0 cost basis
• ✅ Capital recovered
• ✅ No stress, no risk
• ✅ Unlimited upside
• Strategy used: Double Up, Free Stock

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Next up: who knows. I’m watching a few other laggards. Something will fall out of favor again soon.